OPEN FOR YOU
Written by James Ward
Yesterday, I noticed that the Copenhagen tourist board had launched a new campaign aimed at attracting UK visitors to the city:
Copenhagen – open for you.
The main idea behind the campaign seems to be the fact that the word “Copenhagen” contains the word “open” (it’s between the “C” and the “h”).
A few years ago, Visit London had a similar campaign:
Totally London
Here, the campaign tried to make people aware of the fact that the word “London” contains the word “on” (it’s just at the end there).
It seems if a place has another word embedded in its name, that’s really good and people will want to visit that place. They can boast to their friends “I went to Copenhagen last week. The word ‘Copenhagen’ contains the word ‘open’!”
Always happy to help other people, I decided to develop some ideas of my own. Anyone reading this who happens to work in the relevant tourist boards (“tourISt”) is welcome to use them (please email to negotiate a fee).
The first few were quite simple, and followed on from the Totally London theme:
The next batch move away from the “on” theme, and centre around words like “is” and “in”:
This one cleverly combines both an “it” and an “in”:
Here, the majority of the word has been highlighted:
With these ones, I’ve taken a bit of liberty with the spelling, but I think it’s justified:
The principle could also be applied to countries which perhaps aren’t quite so attractive to tourists:
JAMES WARD: I LIKE BORING THINGS 
Do you know about the “I AMsterdam” marketing thing?
Ok, the link didn’t work. It’s here: http://farm1.static.flickr.com/27/52797411_8cabaebc67.jpg
Haha, no, I didn’t know about that one!
My home city apparently considered, but rejected, marketing itself as BirMINGham. Shame.
They could go with BirminghAM maybe.
You forgot BasildON.
Incidentally, Basildon is an anagram of Bad Loins.
And LeytON.
Er, you spelled visitOR wrong
So I did. Well spotted.
Bit of a stretch but I quite like HEAD-INburgh.
I’m going to HAHAHAY-on-Wye on Saturday. Should be a laugh.
I would totally visiit North Corea.
So amazing, you won’t want to leave! (Or be allowed to…)
“LeICEster is Cool!”
“LeICEster is Cool!” but “C-ARD-iff is ARDER” (topical footballing reference)
Probably not such a good idea for Scunthorpe.
A good idea for designing logos :-)
In austria we have a town called “FUCKING”. Really!
Why wouldn’t you Scunthorpe? It has the word “or”
I’m onto torONTO. Or, climb the TORonto tower, and so on.
recently visited slovenia, where some english-lanuage t-shirts and other souvenirs said things like, “i’m in sLOVEnia!”
I’m ashamed to say that my home city runs a MElbourne advertising campaign.
Te Puke in New Zealand.
‘That’s Me!bourne City’ is an utter horror….
http://www.thatsmelbourne.com.au/Pages/Home.aspx
Probably best to avoid Scunthorpe…