This is a poster for the film Thor:


Thor is directed by the actor Kenneth Branagh. I know this because a couple of weeks ago at work, someone said “Guess who directed the film Thor” and I said I didn’t know and he said “Guess!” and I said “Well, can you give me a clue?” and he said “OK, it’s an actor” and I said “Is it an American actor?” and he said “You don’t really understand the concept of ‘guessing’ do you?” and I said “I just want to narrow down the parameters before I start guessing, it’ll take a bit longer to begin with, but ultimately it should save time” and he said “OK, it’s a British actor” and I said “Dean Gaffney?” and he said “No, he’s more famous than Dean Gaffney” and I said “Adam Woodyatt?” and he said “No, he’s more famous than Adam Woodyatt” and I said “Ross Kemp?” and he said “Name someone who wasn’t in Eastenders” and I said “Kenneth Branagh” and he said “Yes”.

That isn’t exactly how the conversation went if I’m honest, although it definitely started with him asking me to guess who directed Thor. And I didn’t actually guess correctly at all, and gave up after about ten seconds and so he told me the answer. However, later that same day, I went to the monthly quiz at the Big Green Bookshop and during the film round, one of the questions was to name the director of Thor, and I was able to answer that one correctly, scoring one point which ultimately made no difference to our final position. I think we came fourth, out of about seven teams. I bet you’re impressed, aren’t you? Unless you were in one of the three teams which did better than us, in which case you can fuck off, you smug bastards.

Anyway, as is customary with these kinds of posters, it features a selection of quotes to illustrate how brilliant the film is.

Mark Adams of the Sunday Mirror gave it four stars and called it “an epic action packed fantasy adventure”:

Chris Hewitt of Empire also gave it four stars, saying that it is “tremendous fun… heady stuff”:

Matt Risley from Sky gave it four stars as well, saying that the film was “impressive” and “undeniably fun”:

David Edwards of the Daily Mirror also gave it four stars, and said it was “brilliant” and called it “an action spectacular”:

Four stars again from Yahoo! Movies, who injected a bit of humour into their recommendation, describing the film as “thor-oughly entertaining” and adding that it is “a great summer movie”:

Finally, Robbie Collin from the News Of The World gave the film four stars, describing it as “a little belter”. Like Yahoo! Movies, Robbie also attempted a pun:

I thorly enjoyed it

Now, both Yahoo! Movies and Robbie Collin from the News Of The World have had similar ideas. Both of them have correctly identified the name of the film – Thor. They have both attempted to then squeeze that into the word “thoroughly”. Yahoo! Movies have realised that the word “thoroughly” already includes the word “thor” and, through the deft application of a hyphen, they have been able to draw attention to this fact.

Robbie Collin from the News Of The World has taken a different approach. He’s kept the “thor” bit, obviously – that’s the whole point after all – however, instead of inserting a hyphen between the “thor” and the “oughly”, he’s chosen to remove everything between the “r” and the “l”. He’s removed four letters from the middle of the word (“o”, “u”, “g” and “h”).

Two different ways of essentially solving the same problem. But which is the most successful? I personally would argue that the Yahoo! Movies approach is best, because “thor-oughly” is quite close to “thoroughly”. In fact, it’s the same word, but just with a hyphen inserted after the fourth letter. However, “thorly” hardly resembles “thoroughly” at all. It doesn’t look the same – it’s only six letters instead of ten. It’s a syllable short. It’s just a mess. “Thorly” could work as a substitute for the word “surely”, but it doesn’t work as a substitute for the word “thoroughly” and on this basis, I shall not be going to see this film.

12 Comment on “THOR


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